What Makes You Buy Custom Boutique Items?

Most of us custom designers have always been curious on what makes people buy custom boutique items. One of boutique buyers, Ramona, said that fabric combos, patterns, and how unique it is is the 1st thing she'd consider when buying a boutique items, and then price and where her kid can wear them comes next. So what makes you buy boutique items? Price? Designs? Style? Feel free to post a comment.